Job Description

Value logistics – Forecourt Sales Representative

Forecourt Sales Representative – Value Logistics

Purpose of the Job
The Forecourt Sales Representative is responsible for driving sales growth within petrol station forecourts and convenience retail outlets. This role focuses on managing high-volume accounts, ensuring consistent product availability, and strengthening relationships with site managers and staff. The position requires strong knowledge of forecourt operations, fast-moving consumer goods, and the ability to perform effectively in a dynamic, high-turnover environment.

Key Responsibilities

• Develop and grow sales within forecourt and convenience retail accounts, with a strong focus on beverage and snack categories
• Manage and promote private label product ranges within the forecourt channel
• Deliver high-frequency service to maintain optimal stock levels and merchandising standards
• Build and maintain strong working relationships with forecourt managers and on-site staff
• Monitor stock levels and coordinate replenishment to prevent out-of-stock situations
• Execute promotional activities, manage promotional catalogues, and ensure effective point-of-sale execution
• Track SKU performance, particularly fast-moving products, and recommend range and assortment improvements
• Analyse and share insights into consumer purchasing behaviour within the forecourt environment
• Conduct customer visits according to assigned route plans, prioritising forecourts and adhering to required delivery timelines
• Support credit control processes and reconcile on-site transactions and payments
• Compile and submit detailed activity and performance reports specific to the forecourt channel

Minimum Requirements

• Grade 12 (Matric)
• 5 to 10 years of relevant sales experience, including a minimum of 3 years within forecourt or convenience retail sales
• Strong communication and negotiation skills
• Proven record of achieving sales targets over the past 12 months

Skills and Competencies

• Solid understanding of the sales process with a willingness to learn and adapt
• High confidence and drive to succeed in a fast-paced sales environment
• Strong accountability and ownership of performance outcomes
• Resilience and the ability to communicate with conviction while delivering excellent service
• Active listening skills to accurately understand customer needs
• Strong rapport-building and interpersonal abilities
• Entrepreneurial mindset focused on continuous improvement
• Technological proficiency in Microsoft applications and handheld sales devices

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