Job Description

Value Vacancies – Sales Representative

Sales Representative – Purpose of the Role

The Sales Representative is responsible for identifying, recruiting, growing, and retaining key customers in the Free State region, including spaza shops, forecourts, and wholesalers. This role focuses on building strong strategic relationships, driving sales and margin growth, and effectively managing debtors within the customer base.

Key Responsibilities

• Identify and recruit new customers within the assigned region, achieving monthly and quarterly acquisition targets
• Maintain and expand the existing customer base to meet or exceed sales volume and margin objectives
• Build and nurture strong customer relationships through regular contact and high satisfaction standards
• Manage customer credit to ensure debtor days remain within agreed limits and on-time payment targets are achieved
• Conduct regular customer calls, including order-taking and presenting new product lines
• Monitor, record, and report customer feedback to management for continuous improvement
• Deliver excellent customer service, resolving queries within agreed turnaround times
• Execute business strategies, including marketing campaigns and promotional activities, and track performance against objectives

Minimum Requirements

• Grade 12 (Matric)
• Minimum of 5 years’ experience in a sales role within the FMCG sector
• Proven track record of success as a sales representative
• Excellent verbal and written communication skills
• Valid driver’s license with willingness to travel extensively
• Proficiency in CRM systems, MS Office, and mobile sales tools

Skills and Competencies

• Strong knowledge of the FMCG market and its dynamics
• Proven selling and negotiation skills to close deals effectively
• High resilience and persistence in achieving sales targets
• Active listening skills to understand and respond to customer needs
• Clear and confident verbal and written communication
• Ability to build and maintain strong business relationships
• Entrepreneurial mindset with a proactive, opportunity-driven approach

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