Job Description

Sab Vacancies – EVENTS REPRESENTATIVE

EVENTS REPRESENTATIVE – Sab Vacancies

About the Role
At SAB, dreaming big is in our DNA. We continuously innovate to create memorable ways for consumers to engage with life’s moments. As an Events Representative, you will execute brand-led consumer experiences that drive long-term brand advocacy, increase market share, and enhance the competitiveness of SAB beer and ciders. You will manage regional events that deliver incremental volume growth while reinforcing the brand narrative and strengthening SAB’s corporate reputation.

Key Roles and Responsibilities

• Plan, execute, and report on experiential events that build the brand narrative and create memorable consumer experiences
• Plan, execute, and report on regional sales-driven events according to execution guidelines to achieve incremental profitable volume
• Develop and maintain collaborative relationships with internal stakeholders (sales and brand teams) and external stakeholders (stadium owners, event owners, and communities)
• Manage SAB beer account procedures including FBIs, stock, and deals
• Gather and analyze insights into consumer behavior and brand engagement
• Manage third-party event suppliers and stakeholders

Key Competencies and Attributes

• Strong interpersonal skills and ability to build relationships
• Excellent planning and organizational skills
• Ability to work effectively under pressure
• Strong verbal and written communication skills
• Good negotiation skills

Minimum Requirements

• Minimum 3-year relevant sales/marketing qualification
• Valid Code 8 driver’s license
• Computer literate
• Social media savvy

Additional Information

• Band: IX

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