Job Description

Pep Vacancies – SEO &amp

SEO & Content Specialist

Company: Pep Vacancies

Job Description
We are seeking a talented SEO & Content Specialist to conceptualise, write, edit, and publish high-quality, SEO-optimised copy across multiple digital platforms. This includes website pages, social media posts, email campaigns, and e-commerce product content. The role focuses on driving organic traffic, improving search visibility, and delivering content that aligns with marketing objectives while maintaining a consistent brand voice.

Key Responsibilities

• Develop SEO-optimised copy for websites, social media, email campaigns, and e-commerce product pages.
• Drive non-branded organic ranking and traffic growth across multiple platforms.
• Ensure content relevance and on-page optimisation for all catalog pages, serving both users and search engines.
• Apply Conversion Rate Optimization (CRO) techniques through compelling copy to turn browsers into buyers.
• Create original, high-quality digital content that engages customers and reduces bounce rates.
• Monitor content performance using analytics tools (e.g., Google Analytics, GA4) and refine outputs based on insights.
• Support brand and marketing teams with trend-relevant creative writing ideas for digital campaigns.
• Write, edit, and proofread brand announcements and responses across relevant channels.
• Collaborate with brand, digital, and e-commerce teams to develop and manage content calendars for timely delivery.
• Identify opportunities for new topics and content formats based on competitor analysis and emerging industry trends.
• Maintain adherence to style guides and act as a guardian of brand tone and quality.
• Deliver advisory input for SEO strategy, implementation, and ongoing optimisation.
• Contribute to the annual brand, digital, and e-commerce content plans.

Required Knowledge, Skills, and Competencies

• Post-matric qualification in Marketing, Communications, Psychology, or Data Analytics.
• 3–5+ years’ experience writing for high-volume e-commerce or online retail environments.
• Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or BrightEdge for keyword research and gap analysis.
• Experience with Google Search Console and Google Analytics 4 (GA4) to monitor rankings and content performance.
• Familiarity with enterprise Content Management Systems (e.g., Shopify Plus, Magento/Adobe Commerce, Salesforce Commerce Cloud).
• Strong understanding of technical SEO, including H1-H6 hierarchies, meta tags, alt text, and schema markup.
• Experience in advanced search strategies such as search intent mapping, topic clustering, and competitor gap analysis.
• Background in conversion optimisation, including A/B testing and heatmaps (e.g., Hotjar).
• Proven ability to collaborate with merchandising, brand, and development teams to align SEO with commercial priorities.
• Minimum 2 years’ experience in a retail or e-commerce environment.
• Experience with generative AI workflows for content creation.
• Excellent writing, proofreading, organisational, and time management skills.
• Meticulous attention to detail with the ability to manage multiple tasks and projects concurrently.
• Strong relationship management skills and a proactive, self-motivated approach.

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